Leading user research in the bay area

I have independently established research processes and built research culture at small companies where the products were creative platforms, insight dashboards and editing tools.
I have partnered with cross-functional teams of PMs and designers in large tech companies (Atlassian, Adobe) to discover and fulfill their need for user research.
Mixed-methods researcher.
10+ years of research in tech.
No fluff.

My Research PORTFOLIO

How I used mixed methods research that defined A New Video editor

Key findings from my research using user interviews, data analysis and observation drove the design of a new ad building feature for a creative software at Celtra, a B2B advertising technology company.

HOW I creatively thought about
a research problem

I conducted a survey to scope an evaluative research project with usability testing on user experience of trip planning with Google Maps. Personal research project at UC Berkeley Extension.

How I communicated RESEARCH that Increased celtra’s credibility in the ad tech space

I established research practices and on-going reporting to understand user engagement with mobile and desktop ads at Celtra Inc. By crafting compelling presentations for Fortune 500 clients and quarterly reports, I deepened company’s understanding of user behavior and increased its credibility in the competitive advertising technology space.

How I helped makersights pivot to serve the right user

My research informed product development, a new feature, and increased understanding of who are our primary users, all of which led to saving our users precious time while boosting quarterly revenue at MakerSights, a B2B retail technology platform.

How I delivered key insights in the exploration stage of Adobe’s new learning platform

I led end-to-end research for Adobe’s new learning tool, from organizing a stakeholder alignment workshop in the scoping phase to ensuring research insights directly influenced design decisions and product strategy by presenting them to a diverse range of stakeholders, including senior-level managers and executives.

Recent Work experience

MakerSights (San Francisco), Lead UX Researcher
2022 - 2024

Adobe (San Francisco), UX Researcher
2021 - 2022

Atlassian (San Francisco), UX Researcher
2020 - 2021

Celtra (San Francisco & Ljubljana, Slovenia), Product Researcher
2012 - 2017

Education

MA in Sociology
Program: Studies on Society, Science and Technology
Maastricht University, the Netherlands

BA in Sociology
Program: Social Informatics
University of Ljubljana, Slovenia