Leading user research in the bay area
I have independently established research processes and built research culture at small companies where the products were creative platforms, insight dashboards and editing tools.
I have partnered with cross-functional teams of PMs and designers in large tech companies (Atlassian, Adobe) to discover and fulfill their need for user research.
Mixed-methods researcher.
10+ years of research in tech.
No fluff.
My Research PORTFOLIO
Key findings from my research using user interviews, data analysis and observation drove the design of a new ad building feature for a creative software at Celtra, a B2B advertising technology company.
I conducted a survey to scope an evaluative research project with usability testing on user experience of trip planning with Google Maps. Personal research project at UC Berkeley Extension.
I established research practices and on-going reporting to understand user engagement with mobile and desktop ads at Celtra Inc. By crafting compelling presentations for Fortune 500 clients and quarterly reports, I deepened company’s understanding of user behavior and increased its credibility in the competitive advertising technology space.
How I helped makersights From Data Indigestion to AI-Driven Interpretation
What happens when users spend more time exporting data to Excel than using your platform? I led the research that had the potential to transform MakerSights from a "data display" tool into an AI-first insights platform. By revealing our different user types/personas and identifying the core needs of the "Insights Supplier", I helped ship a high-velocity comparison feature and partnered with design and product to prototype an LLM-based assistant that "reads" user feedback. This work didn't just save users' time—it fueled a 100% YoY growth engine.
Key Tags: Generative AI, Product Strategy, Rapid Prototyping, Creative Workflows
I led end-to-end research for Adobe’s new learning tool, from organizing a stakeholder alignment workshop in the scoping phase to ensuring research insights directly influenced design decisions and product strategy by presenting them to a diverse range of stakeholders, including senior-level managers and executives.
Recent Work experience
MakerSights (San Francisco), Lead UX Researcher
2022 - 2024
Adobe (San Francisco), UX Researcher
2021 - 2022
Atlassian (San Francisco), UX Researcher
2020 - 2021
Celtra (San Francisco & Ljubljana, Slovenia), Product Researcher
2012 - 2017
Education
MA in Sociology
Program: Studies on Society, Science and Technology
Maastricht University, the Netherlands
BA in Sociology
Program: Social Informatics
University of Ljubljana, Slovenia