Saving Time & Doubling Revenue: Revolutionizing Survey Data Visualization
Lead UX Researcher @ MakerSights | Sept 2023
A mixed-methods study that transformed a struggle with "data indigestion" into a 100% quarterly revenue boost and an AI-driven product vision.Tl;DR
The Challenge: Users were drowning in survey data, spending hours manually exporting to Excel and PowerPoint to find and display insights.
The Methods: 1:1 in-depth interviews (18 users across 13 brands) + contextual inquiry ("show & tell").
The Impact:
Strategic: Shifted target user focus to "Customer Insights Teams," contributing to 100% YoY revenue growth.
Product: Launched a new data comparison feature; reduced manual "tool-hopping."
Innovation: Developed a first-of-its-kind AI survey interpretation concept.
